
ALA’s 2026 Annual Conference & Expo
Attendee Engagement Opportunities
Connect, Engage, and Make a Lasting Impression
Put your brand at the heart of the attendee experience with dynamic, high-touch sponsorships designed to drive real interaction. From networking events to immersive activations, these opportunities help you create meaningful connections with ALA's influential audience of legal management professionals.
Attendee Engagement Opportunities
Available to exhibiting organizations only.
This exclusive opportunity brings your brand and team face to face with the entire audience to launch the Annual Conference. It sets the pace and the atmosphere for the event. Includes branded signage at the entrance, every bar and food station, promotional branding on the website, official app and on-site marketing promotions. Ability to provide promotional items and briefly address the audience.

EXCLUSIVE
Increase your exposure during this dedicated networking time for attendees to unwind and explore the Exhibit Hall. Be the premier sponsor and have your brand included at multiple drink and food stations throughout the Exhibit Hall, on prize giveaways (sponsor-provided), signage, and in pre-conference promotions. A bar and sponsored signage will be placed at the sponsor's booth!

EXCLUSIVE
This prestigious opportunity affords the exclusive sponsor the chance to have a Senior Leader welcome all conference attendees at the keynote address (3 minutes max) from the general session stage. High brand visibility both preshow and on-site to the entire audience (entrance, main screen holding slide, agendas, and more). A 30-second sponsor video (no audio) will be played and looped with other ALA content as attendees enter. Script must be approved ahead of time by ALA.

EXCLUSIVE
This opportunity allows an exclusive sponsor the chance to have a senior leader welcome attendees to the official Association Luncheon (3 minutes max). High brand visibility on the large screen, and signage for everyone to see as they enter the room. A 30-second sponsor video (no audio) will be played and looped with other ALA content as attendees enter. Additional branding on the agenda and on-site schedule. Sponsor can provide branded napkins for the event if they so choose. Sponsoring organization receives 2 complimentary tickets to the luncheon. Script must be approved ahead of time by ALA.

EXCLUSIVE
This opportunity allows an exclusive sponsor the chance to have a senior leader welcome attendees to the official awards reception (3 minutes max). Your brand will be showcased on the large screen/stage at the opening, included on entrance signage, and included in all the agendas on the website, brochures, email campaign and additional agenda focused on-site signage. A 30-second sponsor video (no audio) will be played and looped with other ALA content as attendees enter. Script must be approved ahead of time by ALA.

EXCLUSIVE
Make a powerful lasting impression by sponsoring the final gathering for ALA’s 2025 Annual Conference. Interact and showcase your brand in the closing celebration, with sponsor recognition and signage on the screens, at the entrance, at the food and beverage stations, at the conference venue, and on conference marketing collateral including email, website, social media and conference app. (Special giveaways or customer interaction ideas are welcomed).

5 AVAILABLE
Showcase your brand in this high-traffic area and help attendees kick up their feet with our certified wellness experts. Sponsorship includes 2 massage therapists, iPads for attendees to reserve their sessions, a 22x28" easel sign at sponsor's booth, and a 22x28" easel sign at the relaxation station. Additional elements can be purchased for an additional cost.

EXCLUSIVE
Be the featured brand during the attendee lunch in the Exhibit Hall. Includes branded tabletop signage at every lunch table, branded signage in the F&B area during lunch hours, and a sponsor-provided flyer placement at every lunch table. Lunch sponsor mention on conference agenda and app.

EXCLUSIVE
This exclusive opportunity puts your brand in front of key decision-makers who are new to the Annual Conference. Greet these fresh leads face-to-face at an intimate networking reception with your logo prominently featured on event signage, bar areas, and tables throughout the event. Representatives from sponsoring organization are permitted to attend and network with the group, and welcome the attendees.

EXCLUSIVE
Your company logo will be the first impression seen by all attendees when they register on-site with branded signage in the registration area on display (during the entire event). Your brand will be prominently displayed on the registration desk kick panel and back wall. Let every attendee begin their journey with your brand etched in their minds. Thousands of brand impressions.

EXCLUSIVE
Reserve a Private Meeting Room in a branded 20' x 20' 4-walled space on the Exhibit Hall floor. This sponsorship is only available to exhibiting business partners. The room will be reserved during the Exhibit Hall days (Monday–Wednesday), providing you an opportunity to host clients and prospects without distraction. Included: 20' x 20' wall branding, signage, private code, and meeting room listing with branding on the floorplan. Top 2/3 of exterior will be sponsor branded. Bottom third will be ALA branded.

LIMITED AVAILABILITY
Branded sponsor signage greets attendees at each coffee station throughout the conference. Minimum of 2 coffee stations included. Includes mention in conference app. Sponsoring organization may have reps stationed at the coffee bars, handing out literature and lead scanning. This provides extensive brand recognition and ROI!

DISCOUNT FOR 3