ALA’s 2026 Annual Conference & Expo
Brand Awareness and Marketing Opportunities
Amplify Your Presence Before, During, and After the Conference
Ensure your company stands out with high-visibility marketing placements that keep your brand top of mind. These sponsorships offer prominent exposure across multiple channels—onsite and online—allowing you to build brand recognition and stay front and center with decision-makers.
Brand Awareness and Marketing Opportunities
Available to exhibiting organizations only.
Put your brand in the hands of all attendees staying at the host hotel with this exclusive sponsorship opportunity. All attendees will start and end their day with your brand!
EXCLUSIVE
Be the company our attendees trust to keep their session notes and handouts secure throughout the entire conference. Your logo will be visible on each bag. Tote bags will also feature ALA branding and adhere to the annual show colors.
EXCLUSIVE
Make an impression during every conversation with your company logo presented proudly on attendees’ badge lanyards. Your brand is on display at all times during the entire conference. Lanyards will also feature ALA branding and adhere to the annual show colors.
EXCLUSIVE
Get into the hands of every attendee with the Premier App Sponsorship. You'll not only gain the brand recognition from your logo on app splash page, but you'll also get daily push notifications, upgraded in-app visibility and branding, a banner ad in the app, and App Sponsor recognition in the “Know Before You Go” and daily conference attendee emails.
EXCLUSIVE
Our individual free-standing billboards (approx. 3ftx7ft) will host your branded graphic message exclusively. Strategically positioned in high traffic areas to create dozens of your brands impressions in the minds of every attendee at the conference. Placement in main hallways, breakout room areas, near expo hall, path to General Session, and more.
Discount for packages of 3 signs
DISCOUNT FOR 3
Your logos will be featured on each directional sign that guides attendees to the breakout session rooms. Thousands of impressions throughout the days of the Annual Conference. Tell the attendees who you are at every turn!
(Only 4 sponsorships available)
4 AVAILABLE
Reach every conference attendee as a daily email sponsor. Includes one web banner and a 200-character message.
(Limited Opportunity — only 4 will be sold)
4 AVAILABLE
Stand out ahead of the show in our hugely popular “Know Before You Go” email sent to each conference attendee. Includes one hyperlinked banner ad and a 200-character message. (Limited Opportunity — only 5 will be sold)
5 AVAILABLE
Send a text-based message to every app user to remind them to stop by your booth.
(Limited number of opportunities available)
LIMITED AVAILABILITY
Convention Center Signage and Branding
Available to exhibiting organizations only.
EXCLUSIVE: 25' x 20' Banner at the escalator landing where all attendees will make their way to the exhibit hall.
EXCLUSIVE
EXCLUSIVE: Your brand and message will appear on 3 glass panels right before the entrance to the exhibit hall area.
EXCLUSIVE
EXCLUSIVE: Make a grand impact with the grand stairs sponsorship. Showcase your brand and message on the stair fronts running from the ballroom level to mezzanine level.
Ask us about a full escalator/stairs takeover!
EXCLUSIVE
EXCLUSIVE: Make a grand impact with the grand stairs sponsorship. Showcase your brand and message on the stair fronts running from the mezzanine level to exhibit level.
Ask us about a full escalator/stairs takeover!
EXCLUSIVE
EXCLUSIVE: Make a grand impact with the grand stairs sponsorship. Showcase your brand and message on the stair fronts running from the main common area of the conference up to the main breakout rooms.
EXCLUSIVE
EXCLUSIVE: Deliver huge impact as the exclusive wall cling sponsor at the base of the stairs and escalators leading to the exhibit hall!
EXCLUSIVE
EXCLUSIVE! Deliver huge impact as the exclusive wall cling sponsor as attendees move from the stairs/escalator to the exhibit hall!
EXCLUSIVE
EXCLUSIVE! Deliver huge impact as the exclusive door window cling sponsor at the base of the stairs and escalators leading to the exhibit hall! All four panels are included.
EXCLUSIVE
EXCLUSIVE! Deliver huge impact as the exclusive window cling sponsor of the windows outside the exhibit hall entrance! All four panels included.
EXCLUSIVE
2 available: Showcase your brand on 10-foot columns on the ballroom level, just outside the main breakout rooms. Sponsor both for $10,000; one for $5,500
2 AVAILABLE
2 available: Showcase your brand on huge 18-foot columns located in the main common space for registration, breakout sessions, and general sessions. $12,000 each
2 AVAILABLE
2 available: Showcase your brand and message on the sidewalls of the escalators running from the ballroom level to mezzanine level. Each escalator sponsorship includes clings on both the left and right sides. Sponsor both escalators for $5,500; one for $3,000
2 AVAILABLE
2 available: Showcase your brand and message on the sidewalls of the escalators running from the mezzanine level to exhibit level. Each escalator sponsorship includes clings on both the left and right sides. Sponsor both escalators for $7,000; one for $4,000
2 AVAILABLE
3 available: Your brand and message will appear on 3 glass panels just outside of the general session rooms area. Center 3 panels only. $15,000 each
3 AVAILABLE
Extend your onsite impact beyond the primary conference areas! Your double-sided lamp post banner will be prominently featured in the lower atrium area, along with the Gaylord's shops and restaurants. 16 available. Max of 2 per business partner. $500 each
16 AVAILABLE
Showcase your organization by placing clings on this grouping of 3 mirrors just outside the main breakout session rooms. 2 large mirrors and 1 small mirror included. $2,500
1 AVAILABLE
3 available: Cling 1, 2, or all 3 mirrors in the main hallway outside the general session rooms. $1,300 each; $3,500 for all 3
3 AVAILABLE
2 available: Elevate your brand and message with a large wall cling on the mezzanine level, just before the escalators and stairs transporting attendees down to the exhibit hall. $5,500 each; $10,000 for both
2 AVAILABLE
3 available: Your brand and message will appear on 4 glass panels just outside of the Potomac Ballroom. $6,200 for each grouping; $20,000 for all 3
3 AVAILABLE
15 available: Magnify and enhance your exhibit hall presence by wrapping an eighteen-foot-tall column with your brand and message! $7,000 each
Business partners may only wrap columns in close proximity to their booth space.
15 AVAILABLE